Landing Page: What Is Link Building?

Link building is an integral part of search engine optimization that involves connecting your article to others across the web.

We can break link building down into two main categories: internal and external. Keep reading as we cover the basics of link building.

Why is Link Building Important

Link building is important because it shows Google and other search engines that your content is worth recommending. The more high-quality links that your content contains, the higher your page will rank. But it is just one piece of the larger puzzle that is SEO.

Types of Links

• An internal link directs to another page on the same website. For instance, linking to a related topic or buyer’s guide.
• An external link connects an outside website, such as a retailer or another article.
• Backlink types are a subset of external links and refer to other websites that link to your article.

How to Get Started with Link Building

Adding links to your website is simple, but you need to ensure that you link to high-quality sites. It is also important to have relevant “anchor text.” An anchor text is a word or string of words that the reader can click on. To add your first hyperlinks, follow the steps below:

1. Find a relevant internal or external article and copy its URL.
2. Highlight a word or phrase on your page editor.
3. Paste the URL as a hyperlink.
4. Verify the link by clicking on the string of text.

What to do Next

Now that you understand link building, it is time to implement it on your website. One way to make adding links a little easier is to use link-building tools. A common misconception is that link-building is only for blogs and news sites.

However, you should also use link building for other sites, such as businesses or personal profiles, to help build search engine rankings. Also, check out our link-building guide for more information about backlinks.